2 Way Traffic N.V. (2waytraffic) is an international developer and exploiter of revenue-generating interactive entertainment content for television, mobile and digital platforms. The Company operates in three business divisions: television, mobile and digital. 2 Way Traffic offers interactive television content to its partners, designed to enable viewers to participate in a show through premium rate telephony and by sending text messages. The mobile division produces interactive commercials, which are aired on broadcasters, inviting the viewer to subscribe to entertaining mobile content. The digital division exploits new forms of interactive broadcasting, leveraging television and mobile content. On June 13, 2006, 2waytraffic announced the acquisition of mobile solutions provider, Emexus Group B.V. (Emexus). Emexus provides its services to over 100 companies and is active in 18 countries worldwide.
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